The Iowa Opinion Panel is an online research panel that allows Iowans the opportunity to take surveys and participate in other research projects. Participants can earn electronic gift cards while helping Iowa organizations and businesses improve.
It’s simple — just complete surveys for us! Each survey is given a point value, typically between 25 and 250 points. When you reach 1,000 points, go to your IOP account rewards page and choose a $20 electronic gift card. You will receive the electronic gift card via email. It may take 1 to 2 weeks to process the request.
In order to register as an Iowa Opinion Panel (IOP) member, you must register and provide certain personal information which will be kept confidential and never sold. Panel members are required to truthfully provide all information. IOP reserves the right to restrict or prohibit your use of, access to, and/or participation in the panel. If the IOP reasonably suspects that you have provided information that is untrue, inaccurate, not current, or incomplete, we have the right to block your account from the panel. You agree not to: (i) use spiders, robots, or other automated data mining techniques to catalog, download, store, or otherwise reproduce or distribute data or content available in connection with the services, or to manipulate the results of any survey.
Panel members may opt out from being on the panel at any time by: (i) following the unsubscribe button in any email received from the IOP or (ii) by sending an email to IOP@vernonresearch.com. Upon termination, a panel member’s contact information will be removed from any further communication or contact lists. Please allow a few days for the complete removal of contact information from IOP communication or contact lists.
Yes! You earn a electronic gift card every time you reach 1,000 points. Once you achieve 1,000 points, you start at zero again and can work your way up to earn another electronic gift card.
If you’re selected to take a survey, you will receive a survey invitation via email. Please add IOP@vernonresearch.com to your “safe senders” list so you will receive all of our survey invitations and emails.
This varies depending on how many clients we have at any given time using the panel, but generally you could receive one to three invitations per month.
No. You can pick and choose which surveys you want to take. We do encourage participants to take all surveys offered so that the businesses get the best possible insights. Remember, the more surveys you take, the more points you earn!
Once you log in to the Iowa Opinion Panel member portal, you are able to see your accumulated points in your member profile.
You could be invited to any type of survey, from local to global studies, covering a wide range of topics from many different industries.
You must be 18 years or older and reside in Iowa or Illinois.
Typically, completing a survey takes 5 to 15 minutes.
Unlike other panels, the Iowa Opinion Panel awards you for just trying. If you find that you do not fit the survey’s demographic requirements, you will still earn points for participating in the survey.
If you still have questions about our survey program, please email us at IOP@vernonresearch.com.